Resources Library by ANA

The proposal process of privatization

The purpose of this paper is to describe the global framework within which privatization tenders take place, as well as to identify the differences ensuing from the different types of privatizations. The paper likewise analyzes the necessity for...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Julio Fresno Aparicio, Cristina Francisco Alvarez

May 1, 1997

Datadia

A daily, nationwide, high circulation newspaper offers specific features that make understanding and meeting the needs and expectations of consumers a complex and continuous challenge. Besides the highly dynamic character of the process - a new...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

May 1, 1997

The other side of the coin

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Pablo Jose Rivera, Carmen Nora Olivencia

May 1, 1997

Consumer-oriented business management

This piece of work describes the present situation and the business management perspective, by analysing the most recent ideas of experts, strategists and specialized consultants, supported by the current market research clients. It takes into...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

May 1, 1997

Strategic marketing information system

This paper describes the new soft drink market perspective of Coca-Cola FEMSA (KOF) enabling understanding of the market dynamics based upon quantitative indicators on a real time basis, correlated with a geographic environment, looking for relations...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Ricardo Calva, Libier Gomez, Salvador Garza

Company: The Coca-Cola Company

May 1, 1997

Online advertising

This paper examines the theoretical and practical principles of on-line advertising via the Internet. It addresses fundamental issues raised by this increasingly consequential, emerging area of business and presents solutions developed by a European...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Hendrik Dohmeyer

January 1, 1997

Marketing in Asia

In this paper, we discuss research into marketing in Asia at three different levels, and briefly describe recent studies: Research into Asian markets; e.g. the acceptance of Australian native flowers and protea by Japanese consumers. Research into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Geoff Alford

November 1, 1996

The battle for loyal customers

This paper focuses on two different strategies that companies can use in order to increase customer loyalty: a relationship strategy which is intended to build long-term relationships with individual customers and a reward strategy which is intended...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Kristof De Wulf, Patrick Van Kenhove

November 1, 1996

Company strategies for social responsibility

Milton Friedman developed his theories regarding economics and politics in the seventies. These theories became influential in the eighties when both Reagan and Thatcher used Friedman's ideas to promote their economic reforms. Friedman was clear as...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Carl C. Rohde

September 1, 1996